Eat ‘em ALL

Eat ‘em ALL was based on everyone’s favorite classic arcade game and showed how asparaginase eats up asparagine depriving the cancer cells of something they need to survive. “Power-ups” highlighted how ONCASPAR and ASPARLAS differ inefficacy and time between doses.

After ASH the game lived on as an online destination for educating the audience.

The arcade was right in the middle of the conference hall and got a lot of attention.

Gameplay was a perfect mix of education, fun, and competition!

SERVIER’s Asparaginase Arcade

With SERVIER’s launch of ASPARLAS, their second asparaginase therapy for ALL (acute lymphoblastic leukemia), we knew there’d be confusion about how it was different from their existing therapy, ONCASPAR.

The Asparaginase Arcade was launched at ASH in 2021 and was a fun and unexpected way for HCPs to learn how asparaginase works and the differences in dosing and efficacy between the two therapies.