A Mother Just Knows

To get parents to take a closer look at their children we appealed to moms and encouraged them to ask themselves “Is he falling behind?”

(All work ran in Spanish)

Watch the case study.

Billboards and posters drove to a simple, mobile friendly website

Doctor discussion guide

This mobile-friendly guide helped parents understand the signs and symptoms they should be looking for, but also, assured them it was probably nothing.

Best Multicultural Campaign 2019

Hunter Syndrome Patient Identification

Hunter syndrome is an extremely rare condition—affecting about 1 in 160,000 boys. It’s difficult to diagnose because early symptoms look like many common childhood ailments. But early diagnosis means better outcomes.

As a genetic disorder, patient demographics shouldn’t have an effect, and patients should be evenly distributed throughout the population. But certain areas of the country seemed to be missing patients—these were areas with heavy Hispanic population.

The campaign set out to find them.