As easy as 123
KONVOMEP is the first and only FDA-approved omeprazole dispensed as a liquid. Research showed that for our audience of pharmacists and consumers, the fact that is was liquid mattered most. After that, the ease of preparation was important to pharmacists as the ones who had to dispense it. With these two things in mind we created “As easy as 123” our very splashy launch campaign for KONVOMEP.



KONVOMEP HCP website
Visit the site at Konvomep.com
KONVOMEP patient website
Visit the site at Konvomep.com
Azurity: KONVOMEP Launch
Azurity came to us to launch their new brand of liquid omeprazole, KONVOMEP.
Omeprazole is a PPI prescribed for stomach acid ailments like heartburn. Not being as serious a condition, this was an opportunity to have a little fun and create a brand, rather than educate an audience.