PNH POP!

PNH POP is game of knowledge and speed where HCPs get to compete against each other. Along with the carnival-like game and booth that got lots of attention from passersby, we drove visitors with digital ads, door drops, and on-site advertising.

A sample of gameplay.

Sample game screens

Apellis: EMPAVELI

Apellis asked us to figure out a way to engage and teach HCPs about EMPAVELI at conferences with only a small, 10X10 booth.

EMPAVELI is a treatment for PNH, a rare and potentially life-threatening blood disease where the immune system mistakenly attacks and destroys the body’s red blood cells causing them to basically pop.

That was the inspiration for PNH POP!