SYLVANT campaign

In order to have a successful launch the SYLVANT campaign needed to do two things: first, explain a little about what iMCD is; and second, communicate that it was the recommended treatment.

To bring to life the havoc that iMCD can unleash on the immune system, we turned the lymph nodes into literal hurricanes. Usually, in Pharmaceutical advertising this would been done digitally and it could look very “photoshopped”. To stand out against other campaigns we went old-school and used body paint to create beautiful and artistic images.

The campaign kicked off at ASH and was followed by a full digital campaign of ads, MVAs, and websites as well as a full array of print sales materials.

The main concept for the campaign.

SYLVANT website

Visit the website at Sylvant.com

EUSA Pharma: SYLVANT

EUSA Pharma purchased SYLVANT from another company who had never promoted it. So when they came to us it was basically a brand launch.

SYLVANT is the recommended treatment for iMCD (idiopathic multi-centric Castleman disease) a rare disease that affects the immune system but is very hard to diagnose as it looks like many other more common conditions.